How to Improve Your Q! Sales in 2021

January 20, 2021

business growth 2021Want to drive 157 percent increase in organic traffic from search results, use video. Video shows your authenticity by giving your business a voice. 62 percent of visitors are likely to purchase from a brand that is real to them.

Sure everyone is trying to use video to grow their business, but did you know video is one of the most profitable and versatile digital marketing tools available? Plus, soon it will be the most powerful component of marketing.

We share the top 5 reasons why your business must have video to grow your Q1 sales in 2021.

1, Why You Need Video
Video marketing statistics show that  video will account for over 82 percent of internet traffic in 2021. Today, everybody produces some form of marketing content and video is the highly preferred content for many of your prospective customers.

Video is the go-to form of getting eyes on your service or products. And it is so easy to consume, people click, watch, digest and go, hopefully to your website services or products.

2. The Big G Loves Video and Why Not It – Owns YouTube!
Google transformed the search landscape iving priority to rich blended search results with unique content. Forrester says, “Video is 50 times more likely to appear on the first page of search results than a traditional web page.”

Embedding videos on your website will give longer life to drive leads for many years into the future. Creating your own video marketing content on YouTube gives you a strong part in the internet’s second largest search engine. With the estimated $15 Billion yearly revenue from YouTube, you can see that Google has 15 billion reasons to love video.

3. Building Brand Requires Motion
You must bring your brand to life with a motion strategy. Video does what text can not – usually. It easily triggers emotions and ties these powerful feelings to a specific action. Emotions enhance retention. How many commercials do you still remember that touched on your feelings? Probably quite a few.

When you see and hear a story happening right in front of your eyes, it gives the best impact. This increases your ROI and audience enhancement. Using video storytelling helps break down complex information into a new dimension.

4. Engage to Drive Enormous Traffic
Video marketing content brings traffic by increasing the value of a website in the eyes of Google and giving your website more organic traffic. Video in marketing is one of the largest drivers of visitors to any online website. It lowers your bounce rate as people tend to watch more of a video than reading long text.

Video marketing content engages your site visitors by keeping them longer on your web pages, and people spend 2.6x more on a page with video than just plain text. Embedded videos for marketing websites have been found to increase that site’s traffic by up to 55 percent. Only mentioning the word ‘video’ in an email subject line increases the click-through rate by 13 percent according to findings by Impact.

5. Use Videos and Convert Leads to Sell
Placing a video on your landing page can increase your conversion rate by 80% and more. A video is more than being fun and trendy, it helps people understand your business and keep your products or services in the forefront of the minds by playing with multiple senses at the same time.

Video is moving from just being a branding tool to a necessary tool for sales by helping to continuously drive offline sales. Investment in video marketing is a win-win strategy that has the power to increase your sales 49 percent faster. How? It works both the top and bottom of the purchase funnel.

Are your ready to transform your business with a strong marketing strategy, a professional-looking video can easily be produced without the need of a film crew or any special design skills from your inside staff. Main Street Digi can help you create video for marketing your business today at affordable prices. Creating video for small business is one of our specialties for our Main Street customers who want professional videos at Main Street prices.

Contact us today to start driving your sales faster!